"Our goal is to help every motivated athlete attain their maximum level of performance in kicking, punting, and snapping. We want to teach our athletes the correct techniques and practice habits that will allow them to reach their full potential. We will help the athletes who prove to be talented enough to move up to the next level in football. We want our camps/private lessons to be run in a way that each athlete gains from our staff's expertise and insight. Football can be a great teacher about life and we want each Kohl's athlete more prepared to succeed in the game of football and also in the bigger game of life." - January 2000